The Modern B2C Customer
The convergence of multiple digital platforms and social media has transformed shopping for the modern B2C customer. In order to drive greater sales and win over customers, a seamless experience across multiple channels is necessary. The modern shopper could be shopping from a laptop, an app on a mobile phone, searching for products via Alexa or browsing options at a kiosk. Cnetric specializes in integrations that connect your multiple systems, driving greater value at every stage and ensuring a delightful, universal customer experience anytime on any device.
Leap Ahead of The Pack
The digital commerce space is highly competitive and more players enter the space every year/all the time. Keeping one step ahead of the competition and meeting increasing customer expectations is a challenge to say the least. Provide an extraordinary customer experience with the services of the Cnetric team who are experts in B2C eCommerce solutions. We can help you remove roadblocks, incorporate missing integrations, and provide contextual analytics to master the ever-important customer journey.
The Evolving Landscape
Digital experience is more important than ever but the landscape is constantly evolving and growing. Traditional CMSs can no longer support the growing number of devices and the large variety of platforms you have to present on. Centric’s deep expertise is headless commerce will remove the restraints from your marketing team and empower them to deliver a truly extraordinary digital experience anywhere for a seamless omnichannel experience.
Automation, AI & Big Data
We have entered the era of big data and it is ever-growing and increasingly unstructured. The challenge large eCommerce business face is how to handle these mountains of data and reap value from them. No need to worry because Cnetric can help you tame your siloed data and use the power of AI and automation to help define the context and deliver a personalized customer experience. Leveraging AI and automation will help you gain control and insight from the big data generated by your business.
The Modern B2B Customer
The B2B buyer’s journey has also gone through a profound transformation due to technological advances. As a result, B2B shoppers also expect relevant information that is conveniently accessible with smooth user experiences. Search results, content, conversations, and customer service must hit the mark every time across channels. The good news is Cnetric can connect your multiple systems and combine your siloed data to add value at every stage, accelerating integrations for a seamless, omnichannel experience.
Headless Commerce
Headless simply means decoupling your backend systems from your customer-facing presentation layer. This enables a nimble stance so you can rapidly deploy updates without impacting the back end system. Similarly, alter your front end with the latest consumer technology, so you can present your product and services on any device and various platforms with different requirements. This helps you stay competitive by adapting and catering to customer expectations faster. As experts in APIs and middleware, Cnetric can upgrade your infrastructure for a headless model that empowers you to be exceptional everywhere, across omnichannels.
Influence and Social Proof
In the not too distant past a good sales rep could influence a prospect to your product or service, but we have entered a new era where influencers and social media credibility are more likely to sway a prospects mind. Forums, comparison sites, customer reviews, and testimonials are becoming increasingly relevant. Cnetric’s accomplished customer service team can help you harness the influence of social proof and overcome any social influence hurdles. This will help you drive greater sales and conversions for more revenue.
Big Data and AI Automation, AI & Big Data
Dealing with customers online means weeding through a lot of data to find the diamond in the rough. In the age of big data, there’s a real danger of losing prospects in the many steps to a sales. Cnetric can help you reap value from big data using the power of AI to connect your systems and analyze, manage, and respond to complex situations to maximize conversion rates. You’ll be able to provide tailored approaches for various types of buyers through the insights from AI and big data for higher conversions and sales.
Automation & AI for eCommerce
eCommerce has been revolutionized by a multitude of technological advancements. AI and Machine Learning can be leveraged across your entire eCommerce ecosystem to improve your inventory, service, personalization and modes of shopping. All of this improves customer experience and increases conversions. Cnetric can help you harness the power of AI and ML to drive greater sales through an improved eCommerce ecosystem.
Personalized Shopping
Online shopping has introduced increasing levels of an element that is guaranteed to win over customers – personalization. Everyone loves a personal touch that suits their interests. With AI and ML, you can monitor and record consumer behavior and patterns based on their browsing and purchase history. The advantage of this technology is that it continues to learn and improve over time. Cnetric can integrate AI into your eCommerce platform’s DNA so it can transform into an intelligent suggestion machine that delivers a personalized, seamless shopping experience.
Give a Voice to Your Digital Experience
The world has seen a major technological shift towards voice user interfaces. Siri and Alexa are becoming mainstream with millennials and other demographics. Ecommerce has embraced this change to enhance consumer experience – shopping via voice. Have you incorporated voice support for your eCommerce platform?
Inventory Management and Fulfillment
Supply chain operations can be extremely cumbersome when handled manually. Machine Learning is exactly what you need for to make easy work of this. Managing inventory, shipments and forecasting of demand and supply chain can be accomplished swiftly and accurately with the aid of Cnetric’s machine learning technology. Upgrade your inventory management to eliminate the typical hassles and errors of a purely manual approach.
Fraud Prevention
Cybercrime is growing at an alarming rate and every eCommerce business needs to safeguard against it, particularly in the form of fraud prevention. The complex process of digital fraud detection and visual pattern recognition is a breeze with the aid of AI and ML capabilities. It’s in your business’s best interest to leverage AI and ML to protect yourself and your customers from rampant cybercrime.
Retargeting Potential Customers
eCommerce businesses are suffering from the problem of lost leads and this means lost revenue. One-third of marketing leads are not followed up and thousands are shopping carts are abandoned every day. To complicate matters businesses are overloaded with unmanageable volumes of customer data. Cnetric can help you leverage AI to monitor and record customer behavior as they browse your site, tracking their interaction. These insights can be used to retarget customers with relevant offers that suit their interests to maximize conversions.
A Good Omnichannel Strategy Is Essential To Good Commerce
An omnichannel eCommerce strategy is one of the most powerful ways to drive brand loyalty and turn loyal customers into advocates. Cnetric, with several years of expertise, can provide seamless integration of innumerable customer touch points to drive a smooth customer journey across all channels. This includes both brick and mortar and eCommerce sores with a seamless experience across email, social media, smartwatches, voice search, etc.
Groundbreaking Possibilities with AI
With an emphasis on customer-centricity, businesses are leveraging the power of Artificial Intelligence (AI) to win over customers with highly personalized services. Consumers, particularly younger demographics and millennials, don’t just want fast websites they want quality information, they want you to know their preference, give them relevant recommendations and all of it in milliseconds. That is why AI is so important to your omnichannel strategy and Cnetric has unparalleled expertise to deliver. We can access all your siloed data and set up an AI engine that can power your personalization and omnichannel strategy.
Driving Emotional Connection
Creating a positive emotional connection with your customers helps brands drive sales, loyalty, and advocacy. With the power of Artificial Intelligence (AI) and Machine Learning (ML), businesses are serving customers in an emotionally intelligent way to achieve these goals. Cnetric’s experts can replace your legacy technology and empower your business with integrated, hyper-personalized, lean, AI-enabled machine learning with cutting-edge integrations. This reduces the friction between your brand and customers for a unique, seamless omnichannel experience built around your brand.
Seamless Online-Offline Transitions
Today’s customers expect a seamless transition between online and offline shopping. Offering accurate and on-the-spot product information and placing orders on online or offline channels, even when products are out-of-stock in either channel, requires efficient technologies to drive a seamless omnichannel experience. Cnetric has the expertise to integrate your online and offline channels to bestow a superior, omnichannel customer experience.
Decoupled Architecture
With continuous explosion of channels, businesses need to tap this opportunity to effortlessly manage all the available customers’ touchpoints. This entails various devices and platforms such as desktop, mobile, tablet, Facebook, Instagram, Snapchat, TikTok, Twitter, wearables, voice search, kiosk, IOT, AI-driven bots, and so on. With monolithic architecture in place this is practically impossible. The Cnetric team can decouple your backend from your presentation layer, for a headless system, allowing your marketing team tackle each platform and device separately without any restraints.
What is Headless eCommerce?
A headless ecommerce system is the decoupling of your presentation layer (the website) from your backend (the technology that drives your website). Whereas a traditional system is monolithic meaning the body and head are attached. The shift to headless is a powerful catalyst for a nimble business that can drive greater sales.
Faster Time to Market
Since the monolithic approach has multiple constraints any modification requires developers to edit the code, database, business logic, and the frontend as well. This is stressful, time-consuming and places your business at risk for mistakes. Decoupling reduces complexity, and both your frontend and backend teams can work simultaneously while independent of each other.
Omnichannel Reach
When you remove the restraints from your developers and marketers you are empowering your team to deliver extraordinary digital experience. For an omnichannel experience, you need a seamless presentation on multiple screen sizes (smartwatch, mobile, tablet, laptop, desktop, and kiosk). Not to mention all the new channels like IOT, voice assistants, wearables, AR/VR, AI Bots, Social Commerce and any new channels that tomorrow brings.
Customization, Personalization & Flexibility
Going headless allows brands to experiment and create custom experiences for different personas or A/B tests with variants in typography and design. You can have endless flexibility and customization options only limited by your imagination. Besides, being API-driven the headless commerce platform is able to quickly adjust to the latest innovations in technologies.
An Eye on 5G
Have you considered how 5G will impact your eCommerce business? 5G will be 100x faster than 4G and this will have a massive effect on how mobile devices consume data. Many modern shoppers love to shop from their mobile devices, so your business must adapt to 5G. With exponentially higher speed, increased capacity, and low latency new channels will emerge or grow like with AR/VR and IOT. Cnetric has the expertise to help you transform your eCommerce business to a headless system, so you can thrive in the era of 5G.
Social Commerce
Social commerce is your company's ability to sell its products directly within social media platforms. This is a hot trend and growing by leaps and bounds. But there are a large number of social platforms and each one has its unique difficulty to present your products there. The headless commerce architecture will support your enterprise’s efforts to sell directly within social sites.
Importance of AI in Marketing Performance
In a changing business landscape and the market exploding with innumerable digital technologies, organizations are leveraging AI-powered marketing instruments to stay competitive. AI-enabled marketing technologies are smart, intuitive and intelligent and have the capability to attract and retain potential customers, who interact with the business across a multitude of touch points. Cnetric can help you leverage their impressive functionalities, in order to heighten your marketing performance exponentially for greater customer satisfaction and loyalty in the long run.
Digital Marketing
Leverage digital marketing technologies with interactive and user-friendly functionalities that can revolutionize customers’ interactions and fulfillment with brands. Capabilities such as Omni-channel campaigns, drag-and-drop program design, AI-powered CMS and marketing assistance, audience segmentation and interactive reporting are some of the ways to offer tailor-made customer experiences and content across various channels. Cnetric can help you leverage the tools that best suit your particular eCommerce marketing requirements.
Personalization
With AI-powered, cloud-based and centralized content management system, consistency with regards to brand experience is maintained across all touch-points. Appropriate AI-based recommendations with hyper-personalization and real-time responses to sessions of greater magnitude are game changers in creating tailored customers’ experiences with every interactions. Drive greater personalization with Cnetric’s aid in utilizing AI-driven technology that gets to know your customers.
Mobile Marketing
Magnify engagement and conversions with Cnetric’s aid in leveraging AI-powered mobile marketing solutions. With advanced capabilities such as multichannel marketing, mobile push messaging, optimized SMS and group chat, mobile analytics, location-based marketing and AI-powered content management, prospects are inclined to opt into SMS program and more call-backs, leading to higher conversions.
Pricing & Promotions
With AI capabilities, quantifying consumer behavior leads to better pricing and marketing decisions and predictive merchandising, boosting sales and profitability in the process. With automation, pricing strategy and optimization can be accomplished precisely with haste. Profit and inventory levels can be optimized with easy detection of ideal timing and pricing for clearance merchandise. Trade promotion and deal management are streamlined with extended and automated features customized for manufacturers and brokers respectively.
Marketing Automation
With AI-powered, multi-channel marketing automation platform in place, lead management becomes smooth-sailing. Cnetric will help you leverage the best-fit platform that provides myriad capabilities such as CRM integrations, advanced scoring models, AI-enabled content management and marketing assistance and enhanced visibility of campaigns with specialized dashboards. This means you can send relevant and tailored messages that ensure increased open rates, conversions and loyalty.
Personalization and Big Data Analytics
Understanding every customer’s buying behavior and providing them with personalized services is every organization’s dream come true. This personal touch is possible thanks to advancements in AI and analytics that enable hyper-personalization. Smart marketers are focusing on connected customer experiences rather than fragmented discounts and other offers. Hyper-personalization brings in value-added encounters so every customer feels that they are served with relevant, tailored offerings. Leverage Cnetric’s expertise in harnessing the power of your big data through the latest analytics. Doing so drives greater success and sales through insight from big data.
Big Data & AI
In today’s era of big data, Artificial Intelligence (AI) is a promising weapon which marketers are leveraging to drive and engage customers. Surveys show that despite the awareness of the importance of AI, only 84% of marketers are leveraging AI as many firms are uncertain how to leverage this technology. Cnetric can help you harness the power of this technology and glean insights you’re your big data. This drives better customer interaction with your brand across touch points, which in turn increases sales.
Hyper-Personalization
Make your customers feel understood by creating meaningful experiences on all channels across the customer journey. Hyper personalization based on AI and big data analytics makes this personalized approach a reality. AI can help can you make sense of the tons of data generated by customers and gather meaningful insights by automating systems and analyzing customer behavior. Cnetric can help you leverage AI and your data, so your marketers can understand customers’ motivations to provide tailored recommendations that enhance engagement, increase conversions and drive sales with greater customer loyalty.
Right Offer, Right Place, Right Time
In order to drive sales, you need the trifecta of factors to win customers over. To create focused hyper-personalization and provide carefully picked and sorted offers at the right time and place, organizations must cater to meaningful and specific interactions across all the touch-points across the enterprise. They must also scrutinize customer data across all systems and keep tabs on ever-changing consumer behaviors while protecting their privacy. Cnetric has extensive experience helping eCommerce organizations leverage their data for greater success.
Uncovering Patterns of Customer Behavior
Organizations must implement various analytical tools and techniques to appropriately gauge customers’ life cycle that begins with discovery and ends with engagement. With the massive volumes of data being generated by customers and prospects interacting with your brand, it is impossible to uncover such patterns and take advantage of them by purely manual methods. Cnetric can help you utilize analytics technology that transform data into meaningful insights that are actionable, precise, and timely with a strong focus on sustained profitability and customer metrics.
Our Partner
Cnetric is proud to engage in active partnership with Acoustic, an end-to-end customer experience analytical firm, providing enhanced clarity over the entire customer journey with experience across a multitude of channels.
Acoustic Experience Analytics (Tealeaf), Acoustic Exchange, Acoustic Campaign and Acoustic Analytics are some of their tools to measure customers’ all-round interactions and gain in-depth insights to augment customers’ experience.
Digital Experience (DX) & Customer Experience (CX) For Greater Sales
A positive customer experience can make or break an eCommerce business in today’s customer-centric world. Over 53% of customers abandon their shopping if they have to wait 3 seconds or more. As you can see the bar is high for pleasing today’s online customers. This is where a technologically-optimized digital experience (DX) and customer experience (CX) plays a substantial role in delighting customers to build sustained engagement and loyalty.
You must bridge the silos of your web site, mobile app, offline and backend systems and you must think of DX strategy as being a significant piece of your customer experience (CX) strategy. Cnetric’s services, solutions and expertise can help your organization truly standout from the pack through seamless, omnichannel, thoughtful customer experience.
Full Spectrum of Digital Experience
Facets of State-Of-The-Art DX
- Harmony among different applications in the area of marketing, commerce, sales and service forms the elementary interface between your customers and your company.
- Personalization based on tracking user behavior and interactions with you brand, so you can provide intelligent suggestions that suit their preference.
- Your eCommerce platform should have flexible capabilities and APIs to develop and maintain flawless data integration to provide a seamless digital experience.
- Ensure that your customers data stays private and protected while they engage with your brand across multiple channels and devices.
- eCommerce platforms with great digital experience must also utilize analytical tools with Machine Learning and Artificial Intelligence capabilities to track and measure consumer behavior and parameters of success.
Advantages of Great Digital Experience
Personalization
Personalized offers and strategies drive greater customer retention and sales.
Omnichannel
Omnichannel engagement covers all your bases to maximize sales & profits.
Seamless
A truly seamless experience keeps customers delighted and returning for more.
Multi-Language
Translate content into a customer’s preferred language for ease & convenience.
Cost-Effective
Personalized offers and strategies drive greater customer retention and sales.
Speed
Omnichannel engagement covers all your bases to maximize sales & profits.
Scalability
A truly seamless experience keeps customers delighted and returning for more.
Robust
Translate content into a customer’s preferred language for ease & convenience.
Cost-efficacy
Experience multi-fold increase in ROI and enhanced process efficiency.
Flexibility
System can adapt to changes in your operations and business.
Faster Fulfillment
Speedy order fulfillment and return from anywhere, anytime across channels.
Greater Accuracy
Real-time tracking with an integrated dashboard with order and delivery updates.
Delight Customers
Faster order processing time, significantly increases brand loyalty and customer retention.
Cost Effectiveness
Thanks to IoT automation and bypassing 3rd parties for transactions expenses are significantly lower.
Streamlined Operations
Supply chain functions and ecommerce transactions can be efficiently managed, with many tasks automated.
Fraud Detection
Increased layers of protection & early discovery of potential hacking for online transactions.
Enhanced Efficiency
The results are astonishingly accurate, swift and error-free with IoT and Block Chain.
Faster Time-to-Market
Delight your customers with world-class customer experience, delivered at a rapid pace. Our sprints go through all essential touchpoints to ensure quality delivery and are 25% more productive.
Transparency
Our proven process framework ensures transparency across the entire project's lifecycle. There will be continuous communication with all the critical stakeholders, right from planning to deployment.
Higher Quality
Reduce defects by at least 75% with our agile workflows. Our continuous collaboration, frequent tests, and bug fixes across all the sprints can guarantee you high-quality delivery.
Magento for Commerce
With Magento Commerce, it is no longer a dream to achieve enriched shopping experiences with innovative features and smooth third-party integrations.
Magento for Business Intelligence
Realize true potential with integrated data dashboard for greater visibility leveraging Magento BI.
Magento for Order Management
Seal the gaps between online and offline channels, stores, warehouses, multiple brands and deliver effortless omni-channel experience.
Complete Transparency
Cost-Effective
Best-in-Class Skillset
Round-the-Clock Support
Lower Risk
The operator carries low or no stock and therefore does not accrue carrying costs.
More Choices
The buyer has a one-stop shop for all purchases without visiting multiple e-tailers
More Channels
Sellers get access to an additional channel of sales and customer engagement
Dedicated Center
Cost-Effective Resources
High-Quality Delivery
Superior IT Skillsets
Reduced Overhead
Reduced Infrastructure Cost
Faster Turnaround Time
Scale On-demand
IoT and Blockchain are Taking World by Storm
Traditionally, transactions in ecommerce have several drawbacks when conducted via electronic payment system, where banks or financial institutions act as a third-party. With disruptive technological breakthroughs, an advanced model of eCommerce is being introduced that bypasses third-parties to conduct peer-to-peer transactions employing Blockchain technology. Blockchain technology was primarily utilized in the financial sector and its gradual entry into the ecommerce sector is going to disrupt the marketplace with decentralization. Cnetric has the expertise to leverage disruptive IoT and Blockchain for a robust, future-proof ecommerce business.
Advantages of Blockchain
Deregulation
As Blockchain is beyond the control of any central authority, only buyers and sellers are involved its operations. The transactions carried out through Blockchain technology cannot be controlled by government, banks or any other third parties as it is beyond the purview of geopolitics.
Privacy
The security and the identity of the transacting parties are kept absolutely anonymous with regards to blockchain-based crypto currencies. This is one of the safest means of transactions as it is impossible to hack into the system – this prevents any data breaches. Despite its cryptic nature, it is quite transparent as a centralized system that provides better visibility.
Efficiency
Blockchain-based currencies are easy to operate without the need to physically present to open an account and can be done at absolutely free of cost. Bitcoin transactions can be accomplished in minutes unlike traditional transfers at any point of time. This is extremely convenient for shoppers who can skip the hassle of account creation.
Streamlined Operations
Implementation of blockchain technology in ecommerce business can solve several problems such as products tracking, recordkeeping, administrative cost reduction and inventory management. Transparency in the ecommerce marketplace achieved through Blockchain technology ensures frictionless transactions.
Advantages of IoT
Better Inventory Management
Experience improved and error-free monitoring and tracking of inventories with IoT sensors and RFID tags. Smart shelves can be introduced to track the out-of-stock products and replace with stocks automatically. Leverage IoT to build strong inventory management that serves as the foundation for rapid order fulfillment.
Automation of Warehousing
In addition to reporting shortage of products, IoT also helps in tracking over-the-stock warehouse items. Temperature-sensitive sensors are employed to track the optimum temperature for perishable products and eliminate them accordingly, as and when required. A multitude of monitoring tasks can be automated with this technology.
Smooth Operations in Supply Chain
With RFID and GPS technology it is easy to track products in transit. You can also accurately detect location, temperature, arrival timings etc. The pace and route of the shipped products can be automated to prevent loss of shipments and mitigate any potential delays. This leads to faster fulfillment of customer orders.
Business Benefits
Personalization
Personalized offers and strategies drive greater customer retention and sales.
Omnichannel
Omnichannel engagement covers all your bases to maximize sales & profits.
Seamless
A truly seamless experience keeps customers delighted and returning for more.
Multi-Language
Translate content into a customer’s preferred language for ease & convenience.
Cost-Effective
Personalized offers and strategies drive greater customer retention and sales.
Speed
Omnichannel engagement covers all your bases to maximize sales & profits.
Scalability
A truly seamless experience keeps customers delighted and returning for more.
Robust
Translate content into a customer’s preferred language for ease & convenience.
Cost-efficacy
Experience multi-fold increase in ROI and enhanced process efficiency.
Flexibility
System can adapt to changes in your operations and business.
Faster Fulfillment
Speedy order fulfillment and return from anywhere, anytime across channels.
Greater Accuracy
Real-time tracking with an integrated dashboard with order and delivery updates.
Delight Customers
Faster order processing time, significantly increases brand loyalty and customer retention.
Cost Effectiveness
Thanks to IoT automation and bypassing 3rd parties for transactions expenses are significantly lower.
Streamlined Operations
Supply chain functions and ecommerce transactions can be efficiently managed, with many tasks automated.
Fraud Detection
Increased layers of protection & early discovery of potential hacking for online transactions.
Enhanced Efficiency
The results are astonishingly accurate, swift and error-free with IoT and Block Chain.
Faster Time-to-Market
Delight your customers with world-class customer experience, delivered at a rapid pace. Our sprints go through all essential touchpoints to ensure quality delivery and are 25% more productive.
Transparency
Our proven process framework ensures transparency across the entire project's lifecycle. There will be continuous communication with all the critical stakeholders, right from planning to deployment.
Higher Quality
Reduce defects by at least 75% with our agile workflows. Our continuous collaboration, frequent tests, and bug fixes across all the sprints can guarantee you high-quality delivery.
Magento for Commerce
With Magento Commerce, it is no longer a dream to achieve enriched shopping experiences with innovative features and smooth third-party integrations.
Magento for Business Intelligence
Realize true potential with integrated data dashboard for greater visibility leveraging Magento BI.
Magento for Order Management
Seal the gaps between online and offline channels, stores, warehouses, multiple brands and deliver effortless omni-channel experience.
Complete Transparency
Cost-Effective
Best-in-Class Skillset
Round-the-Clock Support
Lower Risk
The operator carries low or no stock and therefore does not accrue carrying costs.
More Choices
The buyer has a one-stop shop for all purchases without visiting multiple e-tailers
More Channels
Sellers get access to an additional channel of sales and customer engagement
Dedicated Center
Cost-Effective Resources
High-Quality Delivery
Superior IT Skillsets