Ecommerce is being reborn with cutting-edge technologies like voice commerce, exclusive pop-ups, Augmented Reality-enabled shopping, online-to-offline (O2O), headless commerce and progressive web applications (PWA), etc. Smart mirrors, video games, and live streams have transformed the ecommerce landscape. The future of ecommerce looks promising with technological breakthrough and changes in consumers’ preferences.
Direct to Consumer (DTC) selling is a growing trend. This is largely due to increasing popularity of private brands that occupy 20% of the consumables market and offer their own brands in lieu of legacy manufacturers. This is causing more traditional brands and manufacturers to opt for DTC selling. Consumers are eager for this change as it provides better value for money. With DTC, brands can own the customers, get access to first-party data for hyper-personalization and offer ultra-personalization and enjoy freedom to design their own customized products that win customers over, turning them into brand evangelists.
Soon customer experience will be the top priority for any brand, even more important than pricing. A poor experience will cause customers to switch brands in the blink of an eye. In an era of omnichannel engagement and multiple avenues of shopping, you must optimize every aspect of user experience from website design to load time and payment options. Headless systems that have decoupled architecture can help you deliver a great experience anywhere a customer wants to engage like voice or social commerce. Aside from the popularity of mobile shopping, consumers are catching up with the new trend of social shopping with its varied aspects such as groups, communities, recommendations, discussions and selling products and services online. With group shopping facilities, it is possible to secure group discounts for bulk selling. Voice assistants & voice search are rapidly gaining momentum and becoming consumers’ preferred choice while shopping online. Cnetric’s expertise can help you harness these omnichannel opportunities and deliver a delightful experience that retains customers.
AI-enabled ecommerce automation is bringing revolution across ecommerce industry, primarily by eliminating human error in managing multiple stores, streamlining cross-border commerce and top-rated shopping experience. Hyper-personalization is booming with mobile voice-related searches – most of these are locally-based. Localization is going to rule in this decade to deliver tailor-made product recommendations at the right time and place.
AI is extensively employed in digital self-service tools, such as on websites, apps, or via chatbots. AI-powered chatbots answer customers queries extremely fast and can provide better customer service post sale. With the ecommerce industry moving towards omnichannel marketing, AI provides personalized suggestions and support, driving greater sales. Cnetric can help you delight customers with an AI-powered, omnichannel shopping experience.
Today’s tech-savvy consumers look for a superior purchase experience across all touch points with relevant and useful content. The orchestration of connected technologies and channels has the capability to capture the digital footprints of these consumers. Organizations can derive valuable insights and uncover patterns through the power of analytics utilizing Machine Learning and adaptive analytics models. With these customer insights, organizations can fine-tune customer experience at every step of their journey and deliver hyper-personalized services and products. This drives higher conversions resulting in enhanced customer satisfaction, loyalty and retention.